Last Friday Paolo @paolostella and I We ve launched at @istitutomarangoni a CONTEST for 3rd year students at the Milano School of Fashion: #BRANDYOURSELF
It s not an ordinary class but it s a playground and a workshop. Creativity has no boundaries and no structure, this is a sensory experience. Follow the instruction
1) FIRST STEP to build a Brand Identity: RESEARCH
2) HOW DO RESEARCH?
Find your hero , your icon, your aspiration, authoritative references
3) USE ALL KIND OF TOOLS:
photos
Videos
Print magazines
Music
Food
Pongo
Das
Flowers
Colors
Hungarian Ballet
4) DON T BE LITERAL!
SURPRISE YOURSELF!
#AdRattack
Video by @therobsession
